Darlington market trader, Bao Wow, faces legal action over branding by US food giant

Jonathan and Alicia Horsley who run an independent Pan Asian Street food business called Bao Wow at Darlington Market have been threatened with legal action by Wow Bao a US business based in Chicago which supplies over 500 restaurants across America over their choice of name.

Wow Bao claim the use of Bao Wow will infringe the Wow Bao Trade Marks under section 10(2) of the Trade Marks Act and would cause confusion on the part of the public.

Mr and Mrs Horsley say their name is an innocent coincidence but do not have the wish or resources to legally fight it and so are turning to the public to help come up with a name change.

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